The Importance of SEO Services For Business

Advertisement is a key of business development so business people highly give importance to effective advertisement strategies. In the business filed competition is always high so better marketing is essential to promote or advertise the company products. Today clients and other customers are highly spending time with online. The online based advertisements are now very reliable and easily reach the audience so marketers now targeting social media platforms and other websites to marketing. The pozycjonowanie services are pretty useful to higher website rank and other website promotions. The website is very essential for every business that is pretty helpful to enhance the products to clients and other visitors. The business website needs to be top in search engines so they have to go for effective SEO services. Today SEO companies are available in all around the world so business people have to hire an effective SEO company to website promotion.

The Benefits of effective SEO services

The business people always want to earn money with improving business so they need better strategies to easily achieve the business development. The newspaper, television and other types of advertisements are very effective but they have to spend much money for advertisement. The users can simply improve their businesses without spending much cost by using SEO services. The business people can simply promote their products to millions of people without spending more money. The SEO method is totally risk free and also users no need any worry about reach of products because SEO is a best technique to marketing. The users can save more money from effective advertisements so business executives now highly wants to go with effective SEO works. The business people can get better results through this SEO technique so this method is very popular in this modern world.

A Marketing Agency for Apartments

I knew that the best way to market my apartment complex was by hiring a company that does this every single day. I have my own talents, but marketing is not one of them. I can fix an electrical problem like an expert, but I cannot put together a marketing idea to save my life. That is why I went online and did a search for apartment complex marketing ideas. I was not looking to get ideas to do on my own. Rather, I wanted to find a company that would be able to handle this aspect for me.

It did not take me long to find a marketing company that exclusively handles apartment complexes like my own. That made me feel even better about hiring them to help me with mine. I know that if I want a cake, I always go to the bakery that is on the corner. I don’t go to the supermarket where they offer thousands of items, because I want the corner bakery that exclusively handles pastries and cakes. Continue reading →

Is it possible to effectively learn how to trade using Forex tutorial

You would think that at your disposal was a good book – forex trading guide. If you think to read or not, read anyway. The main thing you need to understand for yourself that the books and articles do not give you practical advice on how to act on the exchange. Most self-help contains the conclusions and not very reputable traders, who have tried something and wanted to share the experience. And it is often theoretical studies, which have little to do with reality. We must be prepared for this and do not expect from the literature on the Forex miracle.You think that at your disposal was a good book – forex trading guide. In addition, the book takes time. Precious time, which probably is the most expensive resource in forex trading in forex trading company online As you delve into some kind of method, it is a hundred times will change.

General books on trading there is now a great variety. If you really want to get some useful information out of them, then that’s really practically oriented publications:

Murphy’s “Technical analysis of financial markets”

Williams “Trading Chaos”

Toshchakov “Forex: gambling, winning strategy”

Sperandeo “Principles of Professional Speculation”

Curtis “Way of the Turtle”

Raschke “Exchange secrets”

The advantages of webinars

From the literature, in general, of course, but here’s the online conference can be really useful in learning of fundamental forex analysis . Every trader with any experience of trade should regularly listen to and watch the webinars on the currency market. There are several fairly obvious reasons. Webinars are the format of live communication. Without leaving behind the desks, you can communicate with the leading players, ask them your questions and express their own opinion. You will learn about the latest trends in the market and the most interesting strategies from first-hand online.

Some generalizations

If the search string to drive the phrase “Forex tutorial”, it will give a huge amount of links to the whole digital repositories of literature about Forex trading and indicators fundamental analysis in forex. These include articles on niche sites, online periodicals on Forex, references to printed materials. Effectively and whether such a fiction is useful?

Unfortunately, it seems to us, a good half-tutorial internet written not by professionals, and charlatans. The information they contain irrelevant, and if you will follow these tips, nothing good happens.

In addition, the sites often contain the same information, just with different words copied, that is nothing new, you will not know. And, sadly, write often people who do not have any relation to trade in the foreign exchange market.

10 Super Creative Ways to Motivate Sales Teams

Have an unmotivated sales team? Your business is doomed. And if they aren’t responding to or participating in team-building and incentive programs, your business may be equally doomed as well. Sales reps stand at the front lines of your operations — and keeping them motivated is key to any business’s success.

To effectively motivate sales teams, business owners and sales managers need to create a fun, goal-oriented culture that both encourages friendly competition and recognizes how reps want to be rewarded. And if you think financial incentives are the way to go, you couldn’t be more wrong. For one, small businesses and startups don’t have a ton of money throw around in the first place. Second, when it comes to motivating sales teams, money simply isn’t everything.

“We’ve tried running sales contests in the past, using various software and tools,” said Rick Hanson, vice president of worldwide sales and field operations at Hewlett-Packard Enterprise Security. “There was a single goal and the reps who achieved that goal were rewarded, usually with money.” [What Sales Managers Can Learn From Their Team]

As a result, only a certain number of sales reps actually participated in these incentive programs, Hanson said. Those who knew they couldn’t reach that one goal didn’t bother to join, which meant the same reps would always get the cash.

“This was hardly the work of a cohesive, driven team with shared goals,” Hanson said. Rather than engage sales reps by establishing goals and metrics across the sales teams, such a financially driven contest missed its mark, he said.

Instead, business should think outside the box. To help you get some ideas, here are 10 creative — and even amusing — ways to motivate your sales teams.

1. Fantasy sports

Using FantasySalesTeam, players earn points for everything they do. For example, a rep might earn points for increasing pipeline or for every deal they close. Results are shared at online leaderboards and dashboards, visible to everyone in the company. The unique twist is that the reps don’t just compete as individuals; they build teams just like in fantasy football. Reps earn points for their FantasySalesTeam based on the performance of their chosen peers and friends, and this creates an environment of encouragement and pressure amongst the players. To win the game, they must rely and push on each other to perform.  Even more exciting is just how many reps in our sales organization can, and want to, participate. FantasySalesTeam mixes business with pleasure, and when a rep enjoys a contest they typically work harder at it. — Rick Hanson, vice president, worldwide sales and field operations, Hewlett-Packard Enterprise Security

2. Get a Ping-Pong table

Reward them with office/desk gadgets, toys, games, etc. You might not think that a Ping-Pong table for the office would push people and drive behaviors. Try it. Ipromise people will bust ass to hit metrics. From my experience, chair massagers, beanbag chairs, stand up desk converters, cube art, etc. can all be motivational rewards as well. — Kevin Baumgart, vice president of sales, Hireology

3. Sing, dance, nap, yoga and beer (not necessarily in that order)

At Yesware, we strive to create a fun environment where everyone wants to come into work every day. When a sales representative succeeds, it’s heard around the company. For instance, a closed deal results in the playing of a song of the salesperson’s choice, as well as a subsequent team dance. We also have a yoga studio onsite, as well as a nap room — which gets used a lot —for those who need a mental and/or physical break during the day. And beer o’clock comes around every Friday at 4:30 p.m., a time when we all share our highs and lows from the week. — Bridget Gleason, vice president of sales, Yesware

4. Play Hungry, Hungry Hippos

We organize daily contests and games based on different key performance indicators (KPI). Games including Minute to Win It, Spin the Wheel and Hungry, Hungry Hippos. A break that involves a quick game creates a sense of excitement for the entire team. It gives everyone something to chant for. — Mitch Paterson, manager, 1-800-GOT-JUNK?

[For a side-by-side comparison of the best CRM software visit our sister site Top Ten Reviews.]

5. Call their spouses

I created award trips that must include at least the spouse and, ideally, the children. Since it is the spouse and the children who have to sacrifice when the salesperson runs appointments into the evening, checks his emails at breakfast and works on presentations over the weekend, they should be rewarded, too. Getting the spouse involved helps motivate the salesperson at home also because the spouse wants them to win, as well as feed in to their deepest needs and desires: to provide for and make their family proud of them. It works best when you have a relationship with the spouse, too. I have, in the past, skipped over the salesperson and called his spouse to let her know he needs to step it up if he’s going to qualify for the contest (or get that new house they want or pay for the kids’ college education). This can only have a positive effect when there is a deep relationship of trust and mutual desire for each other’s success. — Jessica Magoch, sales director, JPM Partners, LLC

6. Keep calm and ZUMBA

I hold weekly ZUMBA classes for my on-the-floor furniture/home décor sales team before store openings. This motivates and energizes them for the day. — Niki Cheng, co-owner, BoConcept

7. Public recognition. Using crowns.

When my sales reps have an exceptional week I find that publicly recognizing their accomplishments in front of their peers is that extra little morale boost to keep pushing. We make sure the entire office is aware of the accomplishments of our reps by holding an “honoring ceremony.” The highest achiever receives a custom-made crown with his or her name on it and for a week after, everyone in the offer refers to them as “Master,” which comes along with leadership duties such as leading the team chant. I’ve found that the “Master” incentive, coupled with bonuses for targets reached, encourages the already active, friendly competition between my sales reps. It keeps their motivation high and keeps them hungry to be the “Master.” — Nima Noori, CEO & founder, Toronto Vaporizer

8. Drinks on the house

On the last day of every month once the team has hit quota, every salesperson that hit their individual quota would be sent to a neighborhood outdoor bar to celebrate. We’d give them a budget to enjoy themselves and have them leave after lunch. It was great for motivation and for team bonding. The team was always focused on making sure they were a part of the group that enjoyed our favorite outdoor bar, Palomino in San Francisco! — Fernando Campos, co-founder, Topwick

9. Reward rejections

One of the best things we learned for motivating sales was rewarding them for the no’s. Every time someone got a “no” we tracked it in our system and the person with the most no’s received a $100 gift card every week. This might sound crazy, but you get a lot of no’s when doing sales. The more no’s you get, the closer you are to getting a “yes.” The prize of getting a “yes” is way larger than $100, so you still wanted to get “yes.” This nearly doubled our outbound calls and motivated the whole team. — Dan McGaw, founder and CEO Dan, Fuelzee

10. And don’t forget to celebrate the good times

When the wins come, we celebrate them. It can be as simple as a shout-out on the sales floor, an email message to the whole company to recognize the efforts, or on occasion I will request that the CEO take them out for lunch. It also isn’t uncommon for us to do team outings to celebrate hitting goals as a team. We’ve gone bowling, rented pontoon boats, played mini-golf, feasted on big dinners, or relished in a much deserved happy hour. Not surprisingly, these events reflect the culture we’ve created: social, friendly, and competitive. — Jeremy Hudson, director of sales, Logic Supply

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5 Key Parts of Every Successful Sales Pitch

presentationEvery business owner knows how crucial sales are to keeping a company going. Without paying customers, there’s no money coming in, which means no profits to help the business grow. But convincing people to buy something isn’t always an easy task, and many entrepreneurs still struggle with selling.

Bob Circosta, the original host of the Home Shopping Network and television’s “Billion Dollar Man,” knows a lot about what it takes to close a sale. It’s not about giving a rundown of the facts and features of your product — it’s about communicating the ways in which it can help the buyer, he said.

“Stop thinking of it just from the perspective of what you have,” Circosta told Business News Daily. “Think about what it will do for others. You need to take your elevator pitch and transcend it … to other people’s perspective [and] solve their problems.”

In his new book “Life’s a Pitch” (Koehler Books, 2014), Circosta outlined five key components to any successful sales presentation. [5 Common Sales Mistakes to Avoid]

1. A“grabber.” This is a mutual point of agreement where you connect with the buyer. This is usually established in a face-to-face conversation (e.g., the person nods in agreement when you speak to them), but if you’re not able to see the person, you need to start off with the mind-set that he or she agrees with what you’re saying.

2. A solution to a problem. Consumers purchase products that they believe will solve a problem they have. Your product may be the perfect solution, but they won’t know that unless you explain the problem and how you can solve it. Circosta advised stating the problem you solve and talking about it as much as — if not more than — the solution.

3. A point of difference. Explain to the buyer what’s different about your product, and why it occupies a unique space in the market.

4. WSGAT™. Circosta’s trademarked acronym — which stands for “What’s So Great About That?” — is all about demonstrating the benefits of using your product. When discussing your product’s features, you can’t just spout facts. You need to understand why a buyer should care about that feature, and how it contributes to solving the problem you outlined.

5. A call to action. This fifth and final step is perhaps the most important of all. You have to ask someone to take action at the end of a sales presentation, Circosta said. If you don’t ask them for the sale, they probably won’t go through with it.

Circosta reminded businesses to always approach sales from a helping perspective. Instead of putting pressure on yourself to make the sale, just focus on what the product means to the buyer.

“If [sales reps] focus on how to communicate effectively and help the person, it takes pressure off themselves and puts the focus and energy where it needs to be,” Circosta said. “A superior salesperson inspires the buyer to feel the benefits of what they have.”

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10 Traits of Successful Salespeople

salespersonsEven in these digitized times, some business processes still require the human touch and people skills. That’s particularly true in sales, the linchpin of every company’s success. Salespeople can reap significant professional and financial rewards if they have the right stuff, experts say.

Some of the most successful salespeople share 10 personality traits, said Peter Leighton, senior vice president of recruiting for Combined Insurance, which fields more than 1,300 commissioned sales representatives throughout the country.


Being personable is universal among people who do well in sales, Leighton told BusinessNewsDaily.

The most successful salespeople know how to get along with and enjoy meeting and talking to a wide variety of people,” he said. “They also tend to be comfortable and confident in social settings.”


Successful salespeople set goals for themselves and focus on achieving those ambitions. They have a drive to succeed in all that they do and thrive on success, Leighton said


Sales is not a profession for people with thin skins, because rejection is commonplace, Leighton said. Salespeople hear the word “no” all the time, but successful sellers have the confidence to take “no” as a challenge, not a personal rejection.


Successful salespeople have a deep belief in and a dedication to what they do and sell.


Sales is not a field for the insecure or faint of heart, Leighton said. Since many positions are commission-based, the most successful salespeople are typically self-starters who can take personal initiative by identifying the work steps needed to achieve success.

Hard working

Successful salespeople have a good work ethic and do what it takes to get the job done. They are also willing to roll up their sleeves and work long hours to reach and surpass their goals.


Procrastination is a non–starter for successful salespeople, said Leighton. They possess tremendous follow-through and are not easily swayed from their tasks or goals. They are good at organizing, planning and prioritizing, and have a “do it now” mentality.


Successful salespeople see the glass as half full. Their positive attitudes allow them to turn negatives into positives in any sales situation. They learn from defeat to better improve their chances of success.


The best salespeople know what it’s like to be in their prospect’s shoes, Leighton said. No customer likes to be “sold” to. That’s why successful salespeople act more as “consultants” and tailor their approach to meet the different needs of prospective buyers, to better influence a customer’s decision to buy.


Successful salespeople understand that change is sometimes necessary and are able to quickly adapt and do something differently if it doesn’t work, Leighton said. In other words, they’ve learned the art of the pivot.

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5 Ways to Make the Most of Your Marketing Budget

marketingWhile larger businesses have the ability to invest massive amounts of resources into their marketing efforts, most small businesses don’t have that luxury. The key for smaller businesses is to figure out how to get the most bang for their marketing buck, which is what Linda and Mike Boyd of the Denver-area Instant Imprints franchise have done. Instant Imprints is a nationwide franchise that combines screen printing, embroidery, signage and promotional products all under one business umbrella.

Owner Linda, and her husband, Mike, who is in charge of business development, have been perfecting their marketing plan for the past four years. Mike Boyd said the key in coming up with a good strategy is not being intimidated by the marketing process.

“For many years we let what we didn’t know about that discipline stop us from doing anything,” Mike Boyd told Business News Daily. “Once we stopped trying to figure out ‘marketing’ and instead did things that would make us more visible to the people who wanted to be our customers, stuff started to happen.”

Here are the points Boyd said he and his wife focus on when creating a cost-effective marketing plan.

  • Don’t waste time doing the things you aren’t good at. Boyd said the first step in creating a successful marketing strategy is to implement only those things you feel comfortable doing. For example, he said he and Linda are not sales people. So while outside sales is a favored action in their industry, it isn’t something they’re good at, so they don’t include in their marketing plan. “We instead do more of what we can do well and consistently,” Boyd said of where they devote their resources. For them, that includes weekly emails, direct mailings and pay-per-click campaigns.
  • Use promotions to make customers feel special. One way the Boyds let customers know they are valued is with their “steal a card” program. Every time they get a business card from someone they meet — whether it is a customer or at a networking event — they go back to their store, take down all of the information and then turn it into a luggage tag and send it back to the person. He said they also include a note about how they can provide suggestions for useful promotional items — like the luggage tag — for them to give to their own customers. “It is a little self-serving, but at the same time it gives them a gift,” Boyd said.
  • Be a business leader. The Boyds have also worked at acquiring new customers by becoming active in the local networking organizations, such as BNI and the chamber of commerce. “We knew that sitting within the four walls of our shop and waiting for the next customer to find us wasn’t a good plan,” Boyd said. “You need to become a business leader in your community.”
  • Say thank you. One way the Boyds focus on gaining repeat customers is by always saying thank you. Since the business’s inception in 2004, the couple has sent thank-you notes to every single customer after each purchase. Not only does it leave customers with a good impression, but Boyd said it also serves as a reminder to them that there may be something else they want to order.
  • Change what doesn’t work. Besides focusing on what they do best, Boyd said small business owners can’t be afraid to alter their plan when some aspects aren’t working. “All of our tactics haven’t survived the four years [the plan has been in place],” Boyd said. For example, he said they originally participated in a business Welcome Wagon program that introduced them to all the new businesses in their community. While it helped them meet a lot of new people, Boyd said it never turned into actual sales. So instead of spending the money on that, they repurposed those funds to a Google Adwords pay-per-click program. “We have had that kind of evolution,” Boyd said.

In the end, Boyd said their efforts are paying off. The couple has increased their per-order sales by more than $150 since 2012 and has already set sales records each month of 2014.

“We are on a wicked pace this year,” Boyd said.

What small business owners need to remember about creating a marketing plan is that it needs to revolve around making themselves more visible to those they don’t already know and keeping customers in the fold after a sale is made, according to Boyd. He said that’s why their weekly emails and thank-you note program are so successful.

“That really makes an impression on customers,” Boyd said. “They don’t expect you to carry on the dialogue after the transaction.”

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